Thames Gigapixel Puzzle

To promote the release of Stephen King’s novelĀ Under The Dome, the final 2 sentences were exploded into paired words and hidden in a gigapixel photo (a large, composite image) of London City, beneath St. Paul’s dome. The words were not super-imposed graphically, but were instead held by volunteers positioned around the Thames north bank. Fans of the fiction writer were challenged to decode the sentences with the chance to win a pre-released copy of the book.

The gigapan in full:

We played a consulting and creative logistics role in the activity, making sure everything came together on the day.

The gigapan camera was positioned on a viewing platform at the Tate Modern. This diagram shows how point sizes were calculated, so they would appear equally sized from that position.

 


 

Client:
Stephen King – Author
Hodder and Stoughton – Publisher

Partners:
The Tom Sawyer Effect – Social Media and co-ordination
Unity – PR and co-ordination
Nathan Gallagher – Photography

HLP_mock_up
The Playable City
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Marks and Spencer
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Design Museum
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Unbox Festival
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Wilfred Bagshaw
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La Gaite Lyrique
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The Law Society
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Marks & Spencer
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Pan Project
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British Council
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Tom Sawyer Effect
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Open Draw
Immersive Reading Room
Hodder & Stoughton
The Experience Value of Risk
Anti-Design Festival