Define Intervention

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Define Intervention

Sam Hill

30th January 2012

Experiential interventions (systems designed to improve the quality of experience for an individual) can essentially be split into two groups. One is an event – something that occupies a specific period in time and most likely a particular place, or context. The other is a passive effect and can change an individual’s perception of their circumstances, and thus the actions they commit.

Experience Value

The below graph is an illustration of ‘Experience Value’, a concept we often use to explain the benefit of applying experience-design thinking. Experience Value is what an individual retains from ‘events’ (moments of time), in the form of memory; a mental record of how they felt, both emotionally and sensationally, as well as the knowledge they acquired. The more intense the experience, and the longer the period over which it is sustained, the more experience value that is accrued and the stronger the memories that will be retained.

Experience value is essentially an intangible commodity that represents richness of life. By visualising it graphically we can explain how to generate experiences through a design process.

Intervention Type #1 – time and context dependant

The first way to enrich someone’s life is to create an event with a beginning, middle and end. This event will typically be a break from normal routine. It could last an indefinite amount of time – seconds or years – but it is probably not sustainable as a constant way of being. Many formats for this kind of experiential interaction will already be familiar to most people – watching a film, a day at a theme park, playing football, eating a chilli pepper, going on a cruise, being surprised by a car back-firing etc. These events can be something that is paid for, but this isn’t necessarily always the case. They can be planned or accidental; man-made or natural.

Intervention Type #2 – perception augmentation

The second type of intervention is a change to what already exists. It affects daily life. It is applying a lens, or filter, in order to enhance or recontextualise (refresh) experiences of the otherwise mundane. It catalyses salient events. It might literally be a pair of rose-tinted glasses. Or perhaps it is the period of reflection that occurs after a near-death experience. It might be the psychological effect of wearing expensive clothes, or having one’s prejudices challenged during an argument. It could be an effect from the use of narcotics. Perhaps it can also be retroactive – such as having a camera recall and reinforce one’s memories. The Proustian madeline serves a similar purpose.

(More information on Experience Value theory can be found here)

You Me Bum Bum Train

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You Me Bum Bum Train

Sam Hill

24th January 2012

 

YMBBT_2_cover

The extended 2011-’12 run of immersive theatre experience You Me Bum Bum Train (YMBBT) has now finished. This means it’s now pretty much okay to talk about what happens during a show. Whilst it was still running it was definitely, definitely NOT okay to talk about it. If you’ve plans to attend a future performance and don’t know anything about the overall format you may not want to read on.

The name doesn’t really mean anything, by the way.

The event was started in 2004 by artists Kate Bond and Morgan Lloyd. This is how they describe it in their own words:

You Me Bum Bum Train is an experiential form of live art that will leave you completely overwhelmed. As a sole participant, you are taken in a wheelchair on a bizarre voyage … Unlike any other theatrical experience, the show is based around you: the only audience member throughout the entire journey. The intense nature of the ride makes You Me Bum Bum Train a most unique, unforgettable adventure … You are continuously catapulted into unimaginable situations”

YMBBT is sort of like a haunted house ride taken to the extreme. However, instead of focusing all immersive activity around one theme – as seen in parallel productions from  Punchdrunk and Secret Cinema – the energy of YMBBT comes from the deliberately jarring nature of each successive scene – the experience is similar to walking through an episode of Monty Python’s Flying Circus. What’s lost in cohesive narrative is made up for in variety and intensity – some scenes are very quiet and intimate, others fleeting, and some requiring literally crowds of actors.

The show has steadily grown in the last seven years and has received increasingly more acclaim and attention. Critics and fans such as Steven Fry received it very warmly, tweeting:

“Holy hound dog! “You Me Bum Bum Train” the theatrical experience of my life. Exhilarating, scary, brilliant, breathtaking and SO original <3″

This year it occupied much of Holborn Tower’s cavernous interior – a former postal sorting office on New Oxford St. An audience member (or ‘Passenger’) wouldn’t have known this however, as within the aircraft hanger-sized space the ride/ show took the form of many variously sized rooms, connected by a series tubes and corridors like a giant hamster playpen. The sheer scale of the production was staggering – There were about 20 different environments, each one meticulously designed and built from scratch. Some scenes were enormous. Every night required a cast of 200, performing 70 times to as many audience members. Including stage hands, technicians, set-builders and administrators the contributors list quickly escalates into something like 2-3000.

This creates a very interesting situation. More people worked on the show than those who ended up consuming it. Or to put it another way, more people were experiencing the show as a contributor than as a passenger. Tickets were almost impossible to come by – the original 800 sold out within 10 minutes (and the site suffered over 80,000 hits during that time). As an odd consequence, many of the actors and other volunteers that became involved did so because they weren’t able to source tickets themselves.

Two members of PAN were amongst that number. We volunteered ourselves as designers and actors and had an amazing time. I did have some photos of the stuff we worked on but was asked to delete them to retain an overall element of secrecy. I suppose you have to respect that.

(One scene from a previous year of YMBBT – you can see how well each scenario is fleshed out)

The economics and logistics of an endeavour like this deserve some scrutiny, because it would be great if there was more stuff like it out there. YMBBT is not-for-profit, but it relies so heavily on goodwill that it could hardly exist in any other way. Generally, for a project of this sort, income opportunities would come from ticket sales, sponsorship, investors and governmental arts funding schemes/ grants. The tickets could have been prohibitively expensive and still have sold, but they were deliberately kept accessible and democratically available (having said that, at ~£35 a ticket, they would seem expensive if you didn’t know what to expect).

Typical expenditure for a project like this would include production, location hire, organisation and talent. For YMBBT, many of the materials and props were skilfully begged, borrowed and scrounged; amazing considering the attention to detail. The cast and crew were the real saving grace however – everyone I met appeared to be volunteering their time for free, with many people dedicating whole months to make sure the show went on. Within the community that developed the dedication to the cause seemed practically fanatical.

The most inspiring thing for us was seeing the potential of a good idea being scaled over several years to create something extraordinary. Many of the passengers have called the 40-minute show “the best thing they have ever done”. That’s not just their favourite theatrical experience, but the best possible experience of their lives’. To know that designing and engineering such events is possible is more than a little bit motivating.

(edit: To further retain secrecy, mentions of specific scenes have been removed at the request of YMBBT)

‘Comfortable’ Podcast

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‘Comfortable’ Podcast

Ben Barker

17th January 2012

* – “Comfort” being a combination of 1) conditioning against trying new things, 2) repetitive routine, and 3) diminishing returns on similar experiences. Potentially also an incremental reduction of energy/ mobility due to ageing.

Sam and I recently discussed comfort and it’s impact on the way we live our lives; we are beginning a wider project that will explore it further. The recording was done to document our ideas and “possibly to share”, which has become “to share” (see below).

Flash audio player:

[audio: https://panstudio.co.uk/You-just-remember-having-chocolate-cake.mp3]

Here’s the direct link:

You-just-remember-having-chocolate-cake.mp3

(edit: I think I mention Ted Hughes at one point, I was actually thinking of Simon Armitage – Sam)